Tulum is a few hours south of Cancun, Mexico in what is known as the Mayan Riviera region of Mexico. Distinguished by its beautiful white sand beaches and Mayan ruins it is in a region that offers an abundance of activities and is much less developed and some say much more authentic than Cancun. Hotels and resorts (other than the large all-inclusive resorts that tend to be between Tulum and Cancun) in Tulum tend to be much smaller than the high rises that are typical in Cancun but sometimes offer fewer amenities overall but possibly more atmosphere and vibe. The beauty of this region is that between Cancun, Tulum and the rest of the Mayan Riviera you can find a wide variety of accomodations (from luxurious to more understated, and from very large all inclusive resorts to small inns) and all give you access to some of the best beaches in the Caribbean. Due to the popularity of this region it tends to be much more affordable than many parts of the Caribbean and beginning on Feburary 1, 2015 the region is changing its time zone to Eastern Standard Time making it much more convenient for the majority of toursits hailing from the East Coast of the United States.